Friday, January 28, 2011

Keep reaching - Corporate campaign - BNP Paribas Group

"Everyday holds promises and challenges to be met."



I was in a cab in New York. The cab had a sign, "Please do not smoke, Christ is our unseen guest." This guy was reaching. I figure, if he could overcome being nailed to a cross, I don't think a Marlboro Light's gonna faze him that much. [source the legend, BILL HICKS]


I suppose NOBODY actually saw a problem with 'all these people together, helping to pull up the sun' you know working together, pulling their weight.

Except.

Notice the multiple GLOBAL LOCATIONS of that BNP Paribas advert. You can't have all these people all over the world pulling up the same sun like this at the same time. Clearly the meaning of this advert is, "There's a limited resource out there (the rising sun) and we want that wealth for our boys, fuck the competition in its ass."

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